lundi 25 mai 2015

Pure WWF/WWE Financials 1994-2013

Image result for wwe

Chris Harrington assembled WWF/WWE Financials to provide more comprehensive looks.

Pure WWF/WWE Financials 1994-2013 

(in million dollars)


START5/1/19945/1/19955/1/19965/1/19975/1/1998
END4/30/19954/30/19964/30/19974/30/19984/30/1999
FISCAL YEARFY1995FY1996FY1997FY1998FY1999
PPV EVENTS512121212
PPV BUYS1,868,9002,831,7002,252,2002,936,1005,365,100
REVENUE$87.35$85.82$81.86$126.23$250.34
Net income (loss)$(4.43)$3.20$(6.51)$8.47$56.03
EBIDTA
$7.71-($4.96)$12.15$58.93
ATTENDANCE1,163,259931,9541,060,7401,576,1122,273,701
EVENTS347247199218199

START5/1/19995/1/20005/1/20015/1/20025/1/2003
END4/30/20004/30/20014/30/20024/30/20034/30/2004
FISCAL YEARFY2000FY2001FY2002FY2003FY2004
EVENTS1212121212
PPV BUYS6,884,6008,010,4007,135,4645,378,1005,604,000
REVENUE$377.90$438.14$409.62$374.30$374.91
Profit Contribution$158.34$188.86$158.50$136.90$167.80
Net income (loss) 
including XFL and
the World
$58.91 
$15.99

$42.23

-$(19.20)
$48.2 
Net income (loss) 
excluding XFL and
the World
$59.58 $62.90$37.60 $16.1$49.6  
EBIDTA$87.24$92.92$55.23$37.6$85.9
Attendance2,485,1002,449,8002,032,7541,815,1001,647,900
Events206212237327329
Profit Contribution %41.9%43.1%38.7%36.6%44.8%
EBIDTA %23.1%21.1%13.5%10.0%22.9%

START5/1/20045/1/20051/1/20061/1/20071/1/2008
END4/30/20054/30/200612/31/200612/31/200712/31/2008
FISCAL YEARFY2005FY2006CY2006CY2007CY2008
PPV EVENTS1416161514
PPV BUYS5,280,8006,241,1005,744,0005,218,0005,034,400
REVENUE$366.43$400.05$415.30$485.66$526.46
Profit Contribution$153.10$172.90$170.40$186.90$214.70
Net income (loss)$39.10$47.05$48.80$52.14$45.42
EBIDTA$62.20$81.00$74.30$77.80$83.40
ATTENDANCE1,617,4301,713,8401,975,5002,115,3002,203,300
EVENTS325300308308319
Profit Contribution %41.8%43.2%41.0%38.5%40.8%
EBIDTA %17.0%20.2%17.9%16.0%15.8%

START1/1/20091/1/20101/1/20111/1/20121/1/2013
END
12/31/2009
12/31/2010
12/31/2011
12/31/2012
12/31/2013
FISCAL YEAR
CY2009
CY2010
CY2011
CY2012
CY2013
EVENTS
14
13
13
12
12
PPV BUYS
4,490,200
3,631,100
3,842,100
4,023,000
3,838,000
REVENUE
$475.16
$477.60
$483.90
$484.00
$508.00
Profit Contribution
$219.30
$203.40
$168.70
$199.60

Net income (loss)
$50.30
$53.50
$24.80
$31.40
$2.80
EBIDTA
$91.60
$94.00
$52.00
$63.20
$30.40
ATTENDANCE
2,383,800
2,155,700
1,976,500
1,854,100
1,919,500
EVENTS
342
327
321
314
321
Profit Contribution %
46.2%
42.6%
34.9%
41.2%

EBIDTA %
19.3%
19.7%
10.7%
13.1%
6.0%

Notes: 
  • Information was pulled from a combination of SEC filings, Trending Schedules and WWE Investor Presentations
  • Note that while all periods are 12 months, 2006 is represented twice - a FY2006 (May 2005-April 2006) and a CY2006 (Jan 2006-Dec 2006)
  • In 2013 the company switched from EBITDA to OIBDA but retained the same calculation. Profit Contribution was not listed on the 2013 Trending Schedule.
  • Various charges 
    • XFL and The World: $1.4M (FY2004), $35.6M (FY2003), $0.3M (FY2002), $48.5M (FY2001), $0.7M (FY2000)
    • Hotel/Casino: bought $10.9M (FY1999), sold $11.3M (FY2000)
    • WWE Studios: $11.7M (CY2013), $1.3M (CY2012), $23.4M (CY2011), $1.9M (CY2008), $15.7M (CY2007)
    • Reversal of accrued licensing agent commissions: -$7.9M (FY2004)
    • Legal Settlements: $7.0M (FY2001), $6.2M (FY2003), -$5.9M (FY2004)
    • Early Termination of Office Space Lease: $0.7M (FY2003)
  • On the 2/20/14 Conference Call, CFO George Barrios noted that WWE had spent about $12M on WWE Network development in 2013 which along with the film impairment charges is likely what drove the major dip in EBITDA/OIBDA and Net Income in 2013.

Revenue Streams by Segment

(in Million$)

START5/1/19995/1/20005/1/20015/1/20025/1/2003
END
4/30/2000
4/30/2001
4/30/2002
4/30/2003
4/30/2004
FISCAL YEAR
FY2000
FY2001
FY2002
FY2003
FY2004
PPV
$106.40
$128.20
$112.00
$91.10
$95.30
Live Events
$68.90
$82.00
$74.50
$72.90
$70.20
TV Rights
$12.10
$35.30
$53.30
$58.50
$71.00
Advertising
$77.90
$90.20
$83.70
$72.90
$59.50
Licensing + Other
$43.70
$37.40
$24.40
$22.50
$22.60
Home Entertainment
$20.00
$12.20
$13.60
$13.80
$21.40
Merchandise
$21.50
$22.00
$26.20
$22.50
$18.60
Publishing
$16.20
$18.40
$17.60
$15.20
$10.70
WWE.com
$11.10
$12.50
$4.40
$4.90
$5.60

START5/1/20045/1/20051/1/20061/1/20071/1/2008
END
4/30/2005
4/30/2006
12/31/2006
12/31/2007
12/31/2008
FISCAL YEAR
FY2005
FY2006
CY2006
CY2007
CY2008
PPV
$85.50
$94.80
$93.60
$94.30
$91.40
Live Events
$78.70
$75.00
$83.70
$99.30
$105.70
TV Rights
$78.00
$81.50
$85.50
$92.40
$100.70
Advertising
$43.70
$22.60
$7.40
$5.90
$7.40
Licensing + Other
$21.60
$32.70
$32.70
$47.90
$61.80
Home Entertainment
$20.10
$42.60
$49.90
$53.70
$58.50
Merchandise
$18.00
$27.90
$35.50
$37.70
$37.00
Publishing
$12.20
$11.10
$12.40
$16.50
$15.40
WWE.com
$7.80
$9.70
$11.00
$16.20
$16.30
WWE Studios
$0.00
$0.00
$0.00
$16.00
$24.50
WWE 24/7
$0.80
$2.20
$3.60
$5.80
$7.80

START1/1/20091/1/20101/1/20111/1/20121/1/2013
END
12/31/2009
12/31/2010
12/31/2011
12/31/2012
12/31/2013
FISCAL YEAR
CY2009
CY2010
CY2011
CY2012
CY2013
PPV
$80.00
$70.20
$78.30
$83.60
$82.50
Live Events
$108.80
$104.60
$104.70
$103.70
$111.50
TV Rights
$111.90
$127.00
$131.50
$139.50
$160.90
Advertising
$7.70
$5.90
$1.10
$1.40
$2.50
Licensing + Other
$46.80
$54.30
$56.80
$48.80
$46.40
Home Entertainment
$39.40
$32.10
$30.40
$33.00
$24.30
Merchandise
$35.80
$32.40
$33.90
$33.60
$34.90
Publishing
$13.50
$11.00
$7.70
$6.00
$5.70
WWE.com
$16.80
$14.90
$12.50
$19.70
$23.00
WWE Studios
$7.70
$19.60
$20.90
$7.90
$10.80
WWE COD
$6.80
$5.60
$6.10
$6.80
$5.50

Notes:
  • Information was pulled from a combination of SEC filings, Trending Schedules and WWE Investor Presentations
  • Note that while all periods are 12 months, 2006 is represented twice - a FY2006 (May 2005-April 2006) and a CY2006 (Jan 2006-Dec 2006)
  • I would recommend looking at TV Rights+Advertising together.  TV Rights represent both domestic and international TV Rights deals.
  • Merchandise is a combination of Venue Merchandise and WWEShop and Catalog Sales
  • Licensing + Other is Licensing plus Consumer Products Other
  • WWE 24/7 is really the Live and Televised Entertainment Other category (which included WWE Classics on Demand, fka WWE 24/7)


Please feel free to use these numbers for your own analysis and articles! 

It would be kind that if should you choose to use these numbers as a "source of truth", please link back to this page.  I've tried my best to verify the numbers, and where there were changes, use the latest version of the data.  I will try to post corrections and additional information here in the future.

-Chris Harrington
twitter: @mookieghana
email: chris.harrington@gmail.com


Original link (thanks to Chris Harrington):
http://indeedwrestling.blogspot.ca/2014/02/pure-wwfwwe-financials-1994-2013.html

vendredi 22 mai 2015

THE BUSINESS OF THE NFL

20 Questions w/ Dana White. June 2006 Playboy Interview

20 Questions w/ Dana White. June 2006 Playboy Interview.  An old interview but it's always interesting to go back in time and see how things turned years later.



The man behind the Ultimate Fighting Championship talks about broken arms, the killer instinct, and why he doesn't want his kids to be fighters.

Q1
Playboy: Nine years ago the Ultimate Fighting Championship was blacklisted from television. Now your reality show , The Ultimate Fighter, is wrapping up its third season on SPike. How did you turn it around?
White:
We always knew we needed to get on televsion, but television wasnt ready for the UFC. The Ultimate Fighter was our Trojan horse. We got on TV and suddenly people were watching mixed martial arts wtihout realizing they were watching it, because they got caughty up in the story lines. You also get to learn about the characters and see that these guys aren't a bunch of fucking gorillas who just rolled in off a bar stool. You can see how hard they train and that they have real lives and families.


Q2
Playboy: The 16 contestants on The Ultimate Fighter live together and aren't allowed to read, watch TV or listen to music. Why?
White:
It's not good televsion. You don't want to tune in and see these idiots sitting around watching TV for eight hours or reading books. It's not easy. It starts to drive them crazy. Imagine me and you in a house together every day, training against each other and knowing that eventually we have to fight each other. These guys start to get on one another's fucking nerves. They've got 15 roommates, and the house is a mess because no one does the dishes. All these things build up.


Q3
Playboy: If you were a UFC fighter, what would you use for your intro music?
White:
That's a tough one. I live vicariously through all these guys because I pick all the intro music. There's a couple I would use. "For Those About to Rock" by AC/DC. WE've been playing around with it and the lights. And DMX is perfect to walk out to. Mike Tyson has walked out to that. That's one of the beautiful things Tyson brought to boxing. There was nothing like sitting there waiting for Tyson to walk out. We would say, " Can you imagine being that fucking guy in the ring right now, waiting for Tyson to come out and knock his fucking head into the ninth row?"


Q4
Playboy: How would Mike Tyson do in a UFC fight?
White:
He would get destroyed. I know it. He's been getting destroyed in boxing lately. I'm not trying to slam Mike Tyson, because I'm still a huge fan. I like real fighters. Guys who are real fighters are born with something other people don't have. You either have it or you don't. It's that ability to cash in all your chips. You put them all on the table and say, "This thing is either going to work for me or not," and you go at it and you're aggressive. It's all you do and all you fucking think about.


Q5
Playboy: You were an amateur boxer. Why didn't you turn pro?
White:
I found out early in my career that I didn't have it. I was about 26 or 27 when the window started closing. For a long time it really messed with e that I hadn't fought a pro fight. But to fight pro is a lot of work, a lot of money, and a lot of sacrifice. I didn't take that step. I've always felt I didn't have the balls to turn pro. It wasn't that I was a fraid to fight. Fighting is what I loved more than anything. But I used to see guys at the gym who were 35 or 36 years old who hadn't made it. I would look around and think. Fuck, I don't want to be that guy.



Q6
Playboy: Before you took over the UFC, you managed two UFC fighters, Chuck Liddell and Tito Ortiz. How did you become involved with them?
White:
One night my partners, Frank and Lorenzo Fertitta, and I were at the Hard Rock in Las Vegas. We all boxed and had been involved with boxing for a long time. Frank said, "There's one of those Ultimate Fighter guys." It was John Lewis. We were saying how we wanted to learn submission fighting. I went over because I knew him, and I told him we wanted to hook up with him to learn. So we made an appointment and we all got together and started doing submissions. We got completely addicted to it. We were training three or four days a week, ripping each other's arms off and doing all kinds of crazy shit. That's how we got into the sport and started to love it. Through that I met Liddell and Ortiz. That's how I started managing them.


Q7
Playboy: Frank and Lorenzo Fertitta are childhood friends of yours from Las Vegas. In 2001 the three of you teamed up to buy the UFC. What was the first thing you wanted to change when you took over?
White:
Before we bought the UFC we went to a fight in New Orleans and sat in the crowd. The old owner didn't care about the in-house show. All he cared about was the pay-television event. He didn't care about selling tickets and building up the in-house show and making it exciting. Lorenzo and I sat there, saying, "What if we dim the lights when they walk in, play some cool usic and get the light shows going?" We knew the first thing we needed to do was make the in-house show cool. We believed a lot of revenue could be made from ticket sales, which the old owner didn't care about because he was more focused on the pay-per-view. We figured we'd start to build the business from the live show. It ended up being the perfect plan for us. In the early days, when we were just getting this thing off the ground, ticket sales saved our ass.


Q8
Playboy: You worked with regulators to legitimize the UFC, adding weight classes, instituting drug testing and banning things such as head butting and biting. Did you resist any of the regulators' new rules?
White:
No. Regulators from different states used to tell the old owner that he needed to be regulated and sanctioned , and he would say, "Fuck you. You aren't going to tell me what to do with my business." So he'd go to Alabama or Puerto Rico . We took a different approach and ran toward regulation. We asked what we could do to make this thing safe and comfortable for the regulators. It was really just an education process. In the 13-year history of the UFC there's never been a death or serious injury. Even back in the crazy days when there was head butting and all that shit, there was never a death or serious injury. So it was just an education process.


Q9
Playboy: Has it been hard to convince people that the UFC has changed?
White:
There are people who like football and people who like hockey. I happen to fucking hate golf. Golf is the most useless fucking sport of all time. It's a waste of fucking time. It's a waste of fucking land. It's a waste of everything. Homeless people are sleeping in the streets, and these rich dicks are out there golfing. Give me a fucking break. They ought to build houses for the homeless on all the golf courses. But that's my opinion. Some guys feel that way about ultimate fighting, and you're never going to convert them. No one is ever going to convince me that guys who play golf are athletes and that golf is a fantastic sport. You're never going to convert me, and some people feel that way about the UFC.


Q10
Playboy: Dr. Peter Carmel, a neurosurgeon and a members of the American Medical Associations's board of trustees, has said UFC fights are "as close to murder as you can get." How do you respond to a critic like that?
White:
He's the ultimate rent-a-doctor. He's a jackass. He doesn't believe in any contact sports. At the end of the day, you're either a fight fan or you're not. I'm never going to convert a guy who isn't a fight fan. I would never try. But he is so wrong. These guys are well-conditioned athletes who train and go out there and compete against each other, just like football players, who Dr. Carmel doesn't believe in either. You're never going to get a guy like that to look at this thing objectively and see it as a sport. I'm not sitting here telling you that the UFC is safe. When two men go out there and fight, there are risks. The good thing about this country is that we get to chose what we do with our lives. If I want to fight or if I want to play football or golf, I can do whatever the hell I want to do. If Carmel doesn't like Ultimate Fighting, he doesn't have to fucking watch it.



Q11
Playboy: One of the UFC's biggest opponents has been Senator John McCain, an admitted boxing fan, who in the late 1990s wrote letters to all 50 governors asking them to ban what he called "human cockfighting." What didn't Senator McCain understand about the UFC?
White:
I'll tell you what about Senator John McCain. He's a boxing fanatic and he went after the UFC, and thank God he did. I credit Senator McCain with our having this sport today. The bottom line is this sport needs to be regulated. The regulators make sure the fighters go through the proper medical testing, physicals and drug test. They make sure these guys are healthy; you never know from one fight to another or from training if someone has something wrong with his head or his heart. Then, on the day of the fight, regulators make sure doctors and ambulances are on-site. If it weren't for McCain, we wouldn't be where we are today.




Q12
Playboy: What's the most vicious thing you've ever seen during a UFC fight?
White:
Nothing really makes me cringe. I love fighting. But when Frank Mir broke Tim Sylvia's arm with that arm bar, it was pretty crazy. Hell, we have four fucking DVDs of Ultimate Knockouts, so there have been some awesome knockouts.



Q13
Playboy: Is it inevitable that someone will be killed or seriously injured during a UFC fight?
White:
I fear it. I really do. To be honest, I don't know how I would deal with something serious happening to one of the guys I fucking love and care about. Take a fight like Chuck Liddell vs. Randy Couture. I love Chuck Liddell and consider him part of my family, and I've become very close to Randy Couture. He's become a good friend of mine. So when they fought, two of my friends were fighting. You'd be surprised how many times my emotions get caught up in this stuff and I get freaked out by it.



Q14
Playboy: You have several college-educated UFC fighters. Middleweight champion Rich Franklin is a former high school teacher. What makes a guy like that want to become a UFC fighter?
White:
It's the competition. These guys are real athletes and real fighters. It doesn't matter if they used to be schoolteachers or accountants. They love to compete. It's great when you're part of a team and you run out onto the field and the crowd is cheering. But when you walk into a fucking arena with 17,000 people and your music is playing and everybody is looking at you and going crazy, it's an amazing feeling. It's a high you can't even imagine. Having fought myself, I know it's something guys dream about. You can't wait for the day.


Q15
Playboy: Does this sport require a life of martial-arts training, or is it possible for some badass to walk in off the street and be successful?
White:
Some guy walking in off the street would get killed. But if somebody walked in off the street and wanted to train in the sport, how long it would take depends on the individual. Some guys take five or six years before they're ready to compete. For some guys it could take two. It depends on the type of athlete you are and how quickly you pick it up. It's all about talent, and the training has really changed. Early guys like Chuck LIddell came from kickboxing and learned everything else. Randy Couture and Matt Hughes came from wrestling and learned everything else. Now, guys like Georges St. Pierre and B.J. Penn are mixed martial artists. They are well-rounded and take a bit of everything. I think this is the most exciting combat sport in the world right now. No doubt about it. And it's only going to get more exciting as the level of athleticism continues to step up another notch.


Q16
Playboy: Is the UFC any better than the WWE?
White:
Yes, because it's real. I think the WWE is fantastic. It's amazing when you're 12 to 15 years old. But when you hit 16 or 17, you realize it's fake, and you want to see something real. I was a huge WWE fan as a kid. I got to an age when I got tired of the shit. It was just acting. Then I got into boxing.



Q17
Playboy: You grew up in Las Vegas and live there now. Do you gamble?
White:
Like a motherfucker. I went gambling last night. I also get this crazy urge to gamble on Christmas Eve. Two years ago I went out and lost $25,000. That was a fun Christmas. That night I thought, Why did I do this to myself? You're supposed to wake up and be happy on Christmas, but I can't get any fucking Christmas presents today that will bring back that $25,000 and make me feel better. Why did I do this to myself? I started with blackjack and got my ass kicked. Then I went to craps and got my ass kicked. Jumped over to roulette and got my ass kicked. I think I must have hit every table in the place that night. Finally I just tapped out. I drove home at 2:30 A.M., and my wife was wrapping presents. I walked in feeling like a dickhead. The whole family was there, and I'd just lost $25,000. Christmas was going to suck.



Q18
Playboy: There have been rumors of a fight between Joe Rogan, the comedian who does color commentary for all the UFC pay-per-views, and actor Wesley Snipes. When will that happen?
White:
The rumors were all buzzing, and I know some guys were trying to put the fight together. Apparently Snipes is balking at it.


Q19
Playboy: Whom should we bet on?
White:
You should bet on Rogan. He's a bad motherfucker.


Q20
Playboy: You have two sons, ages three and four. What if one of them wants to become a UFC fighter?
White:
I love my kids so much. Do I want them to be fighters? No way. But I don't want them to be football players either. And I don't want them to stub their toes. And I don't want them to get hurt at all. This is how fucked up I am, that I sit around and think about this, but I dread the day when they get into a fight at school. I have two boys, so it's inevitable, but I dread that day. I remember what fights were like in school. It's traumatizing. I love my kids more than anything and I don't want that to happen, but that's a reality. So if the day comes when my kid wants to do motocross or wants to fight, I would never hold him back. The worst thing would be for my kid to come home and say he wants to be a dancer. But if he wants to be a dancer, I guess I have to support him.




Source:
http://www.bloodyknux.com/forum/showthread.php?t=17225
Thanks to Schadenfrede from the forum of bloodyknux.com to post this odd.

Dana White Playboy interview

Read the following Dana White interview in Playboy magazine, September issue 2008.




PLAYBOY: How big can the UFC get?
WHITE: Fucking big. What are the major sports in America right now? The NFL and major league baseball, with the NBA third. The NHL was fourth for years, but now we're fourth, and we're still in our infancy. Our ratings on Spike TV beat most of the major sports in our 18-to-34 demo. Last year we beat four Monday Night Football games in the demo. In eight years the UFC will be bigger than the NFL, bigger than World Cup soccer. It will be the biggest sport in the world.

PLAYBOY: You won't beat the NFL as easily as you beat hockey.
WHITE: There's nothing bigger in this country than the NFL. Everybody watches the Super Bowl. But football is limited. The NFL has spent billions to move into Europe, but it will never work. They don't give a shit about NFL football in Europe. They don't know the rules. They didn't grow up playing the game.

PLAYBOY: They didn't grow up fighting in the Octagon, either.
WHITE: But the Octagon transcends cultural barriers. People get it. You know why? Something in our DNA loves fighting. Women are attracted to the toughest guy. "Ooh, I want to get close to him." Guys want to be him. Go to an intersection anywhere in the world: On one corner they might be playing basketball, stickball on another corner, street hockey on another, and on the fourth corner a fight breaks out. What does the crowd do? They run to the fight. Not only the crowd but the guys playing the other games! We're human beings, man. We love a fight.

PLAYBOY: So why is boxing dying?
WHITE: Corruption, fragmentation and greed killed boxing. When I started with the UFC I took all the shit I hated about boxing and changed it.

PLAYBOY: You grew up loving Muhammad Ali and Mike Tyson. How do you feel about killing their sport?
WHITE: The UFC didn't kill boxing, but the timing was perfect. We're filling the void boxing left behind.

PLAYBOY: What if there's a Tyson out there now—the next great boxer. If big-time boxing goes away, he'll be unknown.
WHITE: Nah. He would become a mixed martial artist. Think about it: If Tyson started out in martial arts at the same age he started boxing, he would still be Tyson, but he would have done his thing in the Octagon. I'd pay to see that.

PLAYBOY: Under the original UFC rules, he could have bitten guys' ears.
WHITE: That's illegal now. We're a real sport.

PLAYBOY: Who's a better athlete, Chuck Liddell or Kobe Bryant?
WHITE: Kobe could out-jump Chuck. But my guys are well versed in boxing, kickboxing, muay Thai, wrestling and jujitsu and fierce in cardio and weight training. UFC fighters are the best all-around athletes in the world.

PLAYBOY: But not the most famous. That's Tiger Woods.
WHITE: I fucking hate golf. It's a stupid game and a waste of time and good land. But I love Tiger's passion and killer instinct. We watched the U.S. Open on TV here at the UFC offices, and I was yelling for him. Tiger's got more money than God, but he's still out there pumping his arms, going crazy. Some guys might think, I've already won everything, I've got money coming out of my shit, and I'm playing on a broken fucking leg. Maybe I'll lose this one time. But no, not him. He's thinking, I'm gonna bury you. Tiger Woods is a fighter.

PLAYBOY: His mother taught him to "step on their throats." Suppose Tiger wanted to try a real man's sport. Could you train him to be a UFC fighter?
WHITE: He's too old to start. You don't just jump into mixed martial arts. Fighters get punched in the face every day. I don't see Tiger going in for much of that.

PLAYBOY: You used to get punched every day. What made you quit boxing?
WHITE: As a kid I liked wrestling. Like a lot of World Wrestling Entertainment fans, I was into the story lines and soap operas. I loved Jimmy "Superfly" Snuka—

PLAYBOY: Flying off the top rope—
WHITE: But once you turn 16 you want the real thing. I was a tough enough kid, a boxer who could punch and take a punch. I wanted to be Sugar Ray Leonard or Marvin Hagler. I was dying to win a title—IBF, WBA, a state title, even a city title. Then one day I met this local big-deal boxer, 30-some-years old. A name guy. He was so fucking punchy, his brain was mush. He didn't have a job. He just moped around the gym. That's the day I realized I wasn't a real fighter, because real fighters don't think, I might need a job someday. They'll lose two or three in a row or 10 in a row and keep fighting. I respect that more than anything, but I'm not that guy.

PLAYBOY: How hard on the brain is Ultimate Fighting?
WHITE: People think our sport's more violent than boxing. Wrong! They're weirded out because it goes to the ground. We grew up with John Wayne movies—you don't hit a man when he's down. It's un-American! John Wayne would deck a guy, stand him back up and hit him again. So when Americans first watch UFC—one guy's on top of the other, hitting him when he's down—they say, "Oh God, he can't defend himself!" It's not like that in Asia, where they've been doing martial arts since the samurai days.

Here's another misconception: Americans think, How much can it hurt, getting hit with those big padded boxing gloves? But they protect the hands. When boxing was bare-knuckle, fights would last about two seconds. Guys kept hurting their hands punching the other guy's hard, bony head. So they created a padded weapon, and you could punch a guy in the head—bam bam bam—without breaking your hands. Boxing also has a three knockdown rule. You hit me so hard you jarred my brain, so I couldn't stand up. That's one. Now, if I can get back up, you can concuss me again. I go down and get up. If you do it again, the fight's over. Boxers die every year, mostly from brain damage.

In the UFC a lot of the punching is on the ground. I'm trying to make you cover up so I can pull off a submission, get an arm bar, and maybe the ref will stop the fight. It's not like a punch from a boxing stance, which is boom—throwing my whole 205 pounds right into your face. We also use smaller gloves. Our guys don't take anything near the punishment boxers take.

PLAYBOY: Senator John McCain famously called the UFC "human cockfighting." That actually helped you, didn't it?
WHITE: Exactly. John McCain created the UFC. All he meant was, you can't put on illegal fights; you have to be sanctioned by an athletic commission. We agreed. The Fertitta brothers and I wanted to change the rules and be legal. We're still not sanctioned in Massachusetts, New York and a lot of other places.

PLAYBOY: Did you ever thank McCain for his help?
WHITE: I walked up to him at a boxing match and said, "I'm Dana White from the UFC." He mumbled hello. The guy's running for president; he doesn't give a fuck about me.

PLAYBOY: Who would win in the Octagon, McCain or Barack Obama?
WHITE: I would go with Obama. He's younger. Hillary Clinton might kick the shit out of both of them.

PLAYBOY: You mentioned being a tough kid.
WHITE: I grew up in Las Vegas. My dad used to be a firefighter, but later he was mainly out drinking. My mom was a nurse. She worried because I was a horrible student who hated school. She kept threatening to put me in private school and finally did—St. Viator's School in the eighth grade, then Bishop Gorman High School. Strict Catholic schools. I got expelled twice. Once was for kicking an old nun's door shut. That door would make a huge bang; I would kick it and run, then she would freak and let the kids out of class, so the kids loved me. One day I kicked it and my shoe flew 30 feet in the air—right to her! "Ha-ha, I've got him now!" They caught me walking around with one shoe and kicked me out.

The other time was for fighting. This guy was tossing big heavy rocks at a toad in a planter. I said, "Knock it off. Leave that toad alone."

"Fuck you," he said. So we fought. I was throwing punches, thinking, Here I am in Catholic school, saving a horny toad's life. They'll say I'm a hero! No, they kicked me out again.


PLAYBOY: Are you still a Catholic?
WHITE: I don't believe in God, the devil, ghosts or any of that shit. But I'm still fascinated by religion—how violent and crazy it is. That stuff sticks with you.

PLAYBOY: Ever have a religious experience?
WHITE: The summer of my junior year I was 16, drunk and hauling shit in my girlfriend's Subaru with a girl who wasn't my girlfriend. I had just met this girl at an under-21 club. I hit the median, spun the car and hit a pole, and the impact shot me out of the car. It scalped me, took all the hair off my head. I landed in the parking lot of the Dunes, which is now the Bellagio, with chunks of glass in my head and rocks and **** in my knees. Broke my collarbone. My feet busted open like baked potatoes. The girl was okay, but she was screaming. I couldn't see, but I heard someone say, "I'm a doctor, I'm a doctor." The doctor looked me over and said, "He's dead." I remember lying there, thinking, Oh my gosh, I'm fuckin' dead. Then he said, "I got a pulse. He's alive!" I spent that summer in the hospital. Then my mom sent me to live with my grandma in Levant, Maine. That makes sense, doesn't it? You've got this troubled kid the parents can't handle, so you send him to a 70-year-old lady in Maine. I just went out drinking and partying every night. Girls and more girls.

PLAYBOY: You were a ladies' man?
WHITE: I was very sexual. I was 14 the first time I had sex. It was in a maintenance shed in Vegas with a girl named Jane, with rakes and lawn mowers all around us.

PLAYBOY: You had the sharpest tool in the shed.
WHITE: Probably the smallest! It was awkward and very fast. I obviously didn't impress Jane, since that was the only time we got together.

PLAYBOY: You took a long, strange trip from that shed to the UFC headquarters a few miles away. What made you think you could be an executive?
WHITE: I never did. I just wanted to be in the fight game. After high school I moved to Boston with my mom. I was a bouncer at an Irish bar, the Black Rose. Tips were great on New Year's Eve and St. Paddy's Day. You would give me 10 or 20 bucks and I'd let you in ahead of other people.

My other job was pouring asphalt for EJ Paving, working for these crazy Italian dudes who would throw buckets at you. They would throw wheelbarrows! That was a shitty job. All day you were rubbing; diesel fuel inside your wheelbarrow to keep the asphalt from sticking, and when the hot mix went in, it steamed right up in your face. It was 100 degrees out, 100 percent humidity. At lunchtime me and this other kid, Al Filosa, would put on a show. We'd punch each other while the other workers watched.

PLAYBOY: In the face?
WHITE: No face shots. We would have broken our hands.

PLAYBOY: Then you worked as a bellman.
WHITE: Yeah, at the Boston Harbor Hotel. I once got a $100 tip. The bellmen would argue over who would get the next guest. We would settle the arguments by punching the **** out of one another in the bellmen's closet. Again, no face shots.

PLAYBOY: Was the closet octagonal?
WHITE: No. It was just a narrow little room where luggage was stowed. That job was good money. I was 20 years old, making $50,000 a year, cash, but I hated it. Carry the bags out, put 'em in the car, the guy gives you three bucks. 'Oh, thank you, sir." I would drive to work feeling miserable, like 99.9 percent of America. One day I told my bellman buddy, "I'm done, bro. I quit."

"Are you fucking stupid?" he said. "What else can you do?"

"I'm gonna be in the fight business," I said. "I don't give a fuck if I carry spit buckets for a living."

PLAYBOY: So you went back to Vegas?
WHITE: Not yet. I had a little bar fight.

PLAYBOY: What should a guy do in a bar fight?
WHITE: Run. My sister got into an argument. The bar was in south Boston—Southie, a tough part of a tough town. I went over and said, "Did you fucking touch my sister?" Next thing I knew there were guys coming from every direction. They kicked the fuck out of me for 20 minutes, the worst shit kicking of my life. I would get up, hit the guy closest to me and try to run. They would beat me down again, but I would pop back up. Bam, down again. I thought, They're gonna kill me. Where are the police? Finally the police came, and these guys started fighting them. They all got arrested.

Weeks later I got a call from an attorney. He was working for one of the guys who beat me up. They were worried about my testifying against them, which I would not do. I would never go to court and say, "Ooh, he hit me!" I asked the lawyer, "Is your client there? Put me on speakerphone." And I went off on his client. "You want to know something, you fucking shit? You and your 50 friends beat on me for 20 minutes, and I don't have a mark! I'm not even sore! You must be the biggest pussies in the world, and if I ever see you again, I'm gonna kick your shit when all your friends aren't around."


PLAYBOY: You weren't sore?
WHITE: The reality was, I was so sore I didn't want to touch my hair for weeks. I lost the hearing in my left ear. I'm still deaf in that ear. But I didn't want him to know that.

PLAYBOY: Did you see him again?
WHITE: Never. He probably sees me on TV and says, "We kicked the living shit out of that guy!"

PLAYBOY: So you left Boston?
WHITE: Not yet. First I taught a boxercise class at a health club in Southie—until two guys showed up in the middle of class. "Can we talk to you?" We went out in the hall. "Do you know who we work for?" I knew.

PLAYBOY: Boston's Irish Mob was reportedly run by James "Whitey" Bulger, the model for the Jack Nicholson character in The Departed.
WHITE: "You're doing business in our town," one of them said. He wanted $2,500, or maybe it was $3,500. It might as well have been $35 million, because I didn't have it. "Borrow it from your girlfriend," he said. They knew I had a girlfriend.

"She doesn't have it either."

"Just get it." I finished teaching my class and pretended it never happened. I didn't want to know those guys. Then my phone rang and the same voice said, "You've got till fucking Sunday."


PLAYBOY: Did you pay them?
WHITE: I couldn't. So I called Delta Airlines, packed a suitcase and flew home to Vegas. I left my furniture, stereo and girlfriend behind.

PLAYBOY: In a way, the UFC owes its existence to McCain and Bulger, who is now on the FBI's most wanted list.
WHITE: Every guy loves the Mob, but it's not so cool when it's after you.

PLAYBOY: In Vegas you reconnected with your old friends Frank and Lorenzo Fertitta, the heirs to a local casino empire. In 2001 they bought the floundering UFC for $2 million. They made you president and gave you a 10 percent stake in the company. What's your 10 percent worth today?
WHITE: About $200 million.

PLAYBOY: But there were dark days at first. Some accounts say the UFC was $30 million in the hole by 2004. Others put the number at $40 million.
WHITE: It was $44 million. In three years I'd lost my friends $44 million, and I was devastated. Lorenzo said, "We can't keep funding this thing. See what you can get for it." So I worked out a deal with some investors for $6 million to $7 million. That night when I went home, I didn't sleep. I thought the deal was done. Then Lorenzo called. Fuck it," he said. "Fuck it. Let's keep going." I was already working like a nut, but after that I basically quit sleeping. I still don't sleep. Last night I went to bed at 1:30 A.M., and I got up at 4:45 in the morning. I'm too wired to sleep.

PLAYBOY: Your breakthrough was getting on Spike TV. Your reality show, The Ultimate Fighter, turned the UFC into a sort of soap opera.
WHITE: There would probably be no UFC without The Ultimate Fighter. Spike wouldn't pay to produce it, so we had to do that ourselves. It cost $10 million. Frank and Lorenzo said, "Okay, we're in for $44 million. Let's go another 10." If they hadn't had the balls to do that, we wouldn't be having this interview.

PLAYBOY: How did the show take shape?
WHITE: We got the right partner in the show's creator and executive producer, Craig Piligian, who tweaked the reality aspects. Originally, we had two houses, with the champion from one house facing the one from the other. Craig said, "No, there's only one house." He was right: You lock these guys up for six weeks without TV or music, nothing to read and no chance to get laid. It's torture, which is good TV.

PLAYBOY: It was torture for you in the first season.
WHITE: We spent our make-or-break $10 million, but Spike wasn't 100 percent behind the show. Then the president of Spike got fired. We were in fucking turmoil. By then The Contender was on, a boxing show that was the most expensive reality show yet. It failed, but our fighters watched and saw that the Contender guys were getting $25,000 apiece. They said, "What the fuck?" Then I got a call from Lorenzo, and he said, "Our guys won't fight unless we pay them something." I said, "Really? Would you like to fucking bet?" I hauled shit to the gym and started busting their balls. It was all on the show: "Do you want to be a fighter, or do you want to go home? I'll send you home right now!" They fought.

PLAYBOY: Spike gave you a second season, and you have consistently been its highest-rated show ever since.
WHITE: It worked out for both of us.

PLAYBOY: Your prefight speeches are legendary, both on the show and in real life. Last fall you flew the UFC fighters to Vegas for a summit meeting.
WHITE: I talked about where we're going. I took questions, mostly about taxes. Success is hard for fighters. They get a check for a million, and it's "Yeah, I'm a millionaire!" They don't realize they already owe $300,000 in taxes. So they spend it: houses, cars, women. Pretty soon they're saying, "Whoa, I blew a million dollars!"

PLAYBOY: You also talked about steroids.
WHITE: Everybody went steroid crazy after WWE wrestler Chris Benoit killed his family. Now, I'm not endorsing steroids, but guys have been taking them forever. Football players, weight lifters, baseball players, cyclists, track athletes—you name it. Horses! In all that time, how many went crazy and killed their families? One. That dude was nuts.

PLAYBOY: Have you taken steroids?
WHITE: Yes. There was a doctor here in Vegas when I was in high school; you went to his office and said you wanted to try his "weight gain" program.

PLAYBOY: Injections in the butt?
WHITE: Injections and pills. Pretty soon I felt strong. Superhuman. But I wasn't comfortable with it. It's like smoking weed—you do it because your buddies do it. I smoked weed and tried cocaine but didn't like them. Even alcohol sucked. I'd get drunk and feel shitty the next day, and semi-shitty the day after that. It was like wasting three days. So I quit drinking.

Nintendo was the same thing. They had a great game called Ring King. One day I sat there playing it, loving it, and then I looked up at the clock and it was 7:30 at night. I didn't get paid, didn't gain anything—I just wasted a day of my life. I never played a video game again.

PLAYBOY: How will you keep fans addicted to the UFC?
WHITE: My job now is to fight off all the maggots and leeches who are trying to take a chunk out of us.

PLAYBOY: Do those leeches include Mark Cuban and Donald Trump?
WHITE: Mark Cuban's a smart guy. He's passionate about basketball, but I don't think he gives a shit about mixed martial arts. He sees some quick money in it. Trump's different. I have a ton of respect for him. When the Fertittas bought the UFC, most venues wouldn't deal with us. We were outlaws. Our first event was at the Trump Taj Mahal, and Trump actually came to the fights. Way back in 2001 he was up in the front row, watching the UFC. You'll never hear me say a bad word about Donald Trump. He can have my seats anytime he wants.

PLAYBOY: How about Gary Shaw of EliteXC?
WHITE: Scumbag Gary Shaw is a piece-of-shit dirtbag who could care less about our sport. He's one of the maggots I have to fight off who didn't believe in mixed martial arts five years ago.

PLAYBOY: Then there's Jay Larkin, head of the upstart International Fight League.
WHITE: Let me tell you a story about Jay Larkin. He used to run boxing for Showtime until he got fired. Seven years ago Lorenzo Fertitta and I went to Larkin's office in New York. We asked him to put the UFC on Showtime. He said forget it. "We don't want it on our network." Fast-forward seven years and he's running a mixed-martial-arts company. Yeah, I'm worried about him—a guy who hates the sport.

PLAYBOY: Maybe you could buy him out. Last year IFL stock was selling at $17 a share, but as we talk it's down to four cents.
WHITE: I'll stick with my stake in the UFC.

PLAYBOY: Meanwhile, Shaw's EliteXC got its star, Kimbo Slice, on CBS last spring. He was the first mixed-martial-arts fighter on prime-time network TV.
WHITE: That was a freak show.

PLAYBOY: How many of your 180 or so UFC fighters could take him?
WHITE: All of them. He may be the toughest 250-pound guy at your backyard barbecue, but I've got a kid, Urijah Faber, 145 pounds, who would beat him. We're a world-class sport, not a freak show.

PLAYBOY: Were you ever tempted to sign Kimbo Slice?
WHITE: We could have taken the freak route years ago with a bigger name than him.

PLAYBOY: Who?
WHITE: Mike Tyson. We talked about it when we were bleeding money, but we backed out because it would have been a stunt. I love Tyson, but I love our sport more.

PLAYBOY: You were close to a multiyear deal with HBO.
WHITE: I pulled the plug at the 23rd hour. HBO was pissed off.

PLAYBOY: Why did you pull the plug?
WHITE: I would have had to sell out, literally. They would have owned the UFC.

PLAYBOY: Were you tempted?
WHITE: I took meetings with HBO's boxing guys. I'll tell you, if I had to hear one more time how many fucking Emmys they had won, I was going to dive out the window. I said, "You won a bunch of Emmys, but I'm kicking your ass on pay-per-view."

PLAYBOY: HBO wanted to change the UFC?
WHITE: We give you a show. Boxing is all about the main event. Nobody wants to see the undercard—you could shoot off a cannon and not hit anybody. Fans get a bunch of crappy undercard fights, everyone's yawning, and you wonder why boxing's dead? The UFC is all about energy. We've got music blasting, lights blazing, fans going crazy. I pick all the lights, music and video, and it still gives me goose bumps. But HBO said, "You've got to shut all that down." They wanted to shoot it like a studio show. Now, I know I sound like an egotistical bastard, but I built this business, and nobody's going to tell me how to run it.

PLAYBOY: Boxing promoter Bob Arum thinks you're a genius. "The UFC is cleaning our clocks," he says.
WHITE: Five years ago he said we were ridiculous.

PLAYBOY: Now you've got a slew of UFC merchandise in the works. Trading cards and action figures of your star fighters—Chuck Liddell, Brock Lesnar, Antonio "Minotauro" Nogueira and Anderson Silva.
WHITE: Plus hats, T-shirts, sleeping bags and UFC toys in 60 different countries. We're finding ways for our guys to make money when they're not fighting. Did you ever see a Larry Holmes toy? No. I could drive you to the toy store and show you a Rowdy Roddy Piper doll, and he hasn't wrestled since the 1990s. What does that mean? It means Rowdy Toddy's sitting on a couch somewhere, getting a commission off his WWE dolls. That's what we want for our fighters.

PLAYBOY: You have a THQ video game coming out next spring.
WHITE: It'll be the best fighting game ever made.

PLAYBOY: What tie-ins have you turned down?
WHITE: Porn. Not that I have anything against the porn industry. I find it quite entertaining! But when some porn makers wanted to sponsor us, I said no. Strip clubs, too. Because I want kids watching us. Did you know there are more kids taking mixed-martial-arts lessons than any other martial art? You're going to see high school MMA teams and MMA in the Olympics. This is a great sport for kids. It gets them off the couch, teaches self-defense and gives them confidence.

PLAYBOY: Sometimes you say no to fighters. You're a tough negotiator at contract time.
WHITE: Every six or seven fights, a guy's contract comes up, and it's my job to give him more money or not. I'll never be everyone's best friend, but our guys do fine. Ninety-one percent of our UFC fighters make more than $50,000 a year. Fifty-four percent make more than $100,000.

PLAYBOY: Still, you've had contract disputes with Randy Couture and Tito Ortiz. What if the fighters form a union?
WHITE: I don't see it happening. The IFL likes to say, "We're here for the fighters. We want to give them medical benefits." I'm thinking, Really? Go open a fucking yogurt shop and see what an employee medical program costs. I would love to see Jay Larkin call Blue Cross and say, "Hi, I've got 250 ultimate fighters. Please give me a health plan." That's real smart. That's why their stock is at four cents.

PLAYBOY: What if a guy breaks his neck in the Octagon?
WHITE: He's covered. We cover all medical bills for any injury fighters sustain at our events.

PLAYBOY: Do you think UFC fighters who call you cheap are greedy?
WHITE: No. It's human nature to want more money. If you want greedy, look at Floyd Mayweather.

PLAYBOY: After Mayweather retired this spring, there were rumors that he was going to join the UFC. He told PLAYBOY he is interested in mixed martial arts.
WHITE: I consider Floyd one of the best boxers ever, but he's too old for the UFC, and he's not really retired—just greedy. Oscar De La Hoya offered him $25 million, but Floyd wants more, so he'll probably wait for Oscar to fight Miguel Cotto. Then Floyd will get the winner. If it's Cotto, he can fight Cotto and then say, "Oscar, let's do it again." This is the kind of shit that made people sick of boxing.

PLAYBOY: Tell us about a UFC immortal, Tito Ortiz.
WHITE: That big-mouthed fuck, that clown. Back when he had the title, he refused to fight Chuck Liddell. He sat on the sidelines for a year and a half, crying, "Aww, I don't have any money!" So I brought him back and made him a coach on The Ultimate Fighter. That year he made more than $6 million, yet he bitches about me. Well, I put up with Tito's shit when he was a decent fighter, but now he's not and I don't have to.

PLAYBOY: He lasted nine weeks on The Celebrity Apprentice, with Gene Simmons, Stephen Baldwin, Lennox Lewis and Playmate Tiffany Fallon.
WHITE: Did you see what a wallflower he was on that show? The guy has no presence. He was the idiot hiding in the back. If he actually did something, people would know how stupid he is.

PLAYBOY: What's his IQ?
WHITE: About four. It's the same as IFL stock.

PLAYBOY: Did you enjoy his last UFC fight?
WHITE: When Lyoto Machida kicked his ass? I lost my voice yelling for Machida.

PLAYBOY: What do you think of Ortiz's girlfriend, Jenna Jameson?
WHITE: Once in a radio interview I called her and Tito a "double idiot power—two of the dumbest humans you'll ever meet." She called me and said, "Why would you say that? All the shit's between you and Tito." I said, "Jenna, you're his manager." She said, "Dana, it's unfair to take a shot at me," and I agreed. "You're right," I said, and I haven't said a bad word about Jenna Jameson since.

PLAYBOY: Do you think she has helped his conditioning?
WHITE: It didn't look like it in his last fight. Honestly, I think Jenna's been a distraction to him. In a few years Tito's going to realize he left millions of dollars on the table.

PLAYBOY: At least he has his health. You once said the UFC is safer than badminton.
WHITE: Right. "In almost 20 years of UFC," I said, "there's never been a death or a serious injury. I don't think even badminton can say that."

PLAYBOY: What badminton player was ever killed?
WHITE: I have no idea. I just thought it sounded good.

PLAYBOY: Somebody might have gotten a shuttlecock in the eye.
WHITE: It had to happen!

PLAYBOY: What's the worst UFC injury you've seen?
WHITE: Tim Sylvia's broken arm.

PLAYBOY: Frank Mir got Sylvia in an arm bar, and Sylvia's right forearm snapped. The referee stepped in, and Sylvia was furious. He wanted to keep fighting, but you officially ended the fight.
WHITE: That arm was tough to look at.

PLAYBOY: What matches do you want to see next? B. J. Penn vs. Georges St. Pierre?
WHITE:
GSP's got Jon Fitch first. But B. J. and GSP would be a huge, exciting fight. B. J. dominated the first round when they fought in 2006, then he gassed out. GSP composed himself and pulled out a narrow win. If they meet again, it will depend on B. J.'s conditioning and how much better GSP has gotten in two years.

Chuck Liddell and Rampage Jackson—that would be a big fight. Chuck and Forrest Griffin. Chuck and anybody! I also want to see Nogueira and Mir, two of the best heavyweight ground fighters ever. Silva just moved up in weight to fight James Irvin; he's talking about going up to 205 pounds to fight Liddell. That one would be a monster: the best pound-for-pound fighter against the most famous mixed martial artist of all time.

PLAYBOY: In June one of your billionaire backers, Lorenzo Fertitta, resigned as president of Station Casinos to join you as co-boss of the UFC. Some fans saw the move as a sign the Fertittas were losing faith in you.
WHITE:
I'll still do all the shit I've always done. Lorenzo will focus on our international expansion, which is a relief to me. I mean, I was home for four days last month. I'll be in town for only 24 hours all next week. Lorenzo and I were already talking on the phone 20 times a day. I look at it this way: What bigger hire could the UFC make than Lorenzo Fertitta?

PLAYBOY: Some saw the move as a prelude to taking the UFC public.
WHITE:
I can't picture that. Companies go public because they need money. We don't.

PLAYBOY: You like to gamble in the Palace Station, one of the Fertittas' casinos.
WHITE:
I play a little blackjack. Well, a lot of blackjack, for $5,000 or $10,000 a hand—enough to get the blood flowing.

PLAYBOY: Does the UFC need a network TV deal?
WHITE:
No. Where's television going? To the Internet. We may see Yahoo or Google buy one of the big-three networks. Pretty soon you'll be watching the UFC on your computer or on your TV through your computer.

PLAYBOY: Suppose someone died in the Octagon. Would that hurt the business or help it?
WHITE:
It would hurt me. A guy dying in the Octagon—at least he would be doing something he loved. I figure everybody dies, but not everybody really lives, which sounds very Braveheart, but it's true. If you're asking me if a death would be good for business, I don't know. I would rather brag about our perfect safety record. I would like our fighters to stay healthy, compete into their 40s and not have to worry about money after they retire. We are really trying to create the perfect business.

PLAYBOY: You have some unsightly ears in the UFC. What causes cauliflower ear?
WHITE:
You get blood in there, and the cartilage dies. You're supposed to drain the blood with a syringe, but some guys don't want to. It's a badge of honor. Randy Couture and Forrest Griffin have nasty ears. Those two might be the worst.

PLAYBOY: Which hurts more, a body blow or a punch in the nose?
WHITE:
When you get punched in the nose you see bright lights, stars. You think, That hurt, and I can kind of taste it in my throat. But a big body shot under the ribs is the worst. Your ribs separate, and you can't breathe. Ask any fighter if he'd rather take a good body shot or get hit in the face, and he'll take the face all day long.

PLAYBOY: Are there UFC groupies?
WHITE: Most of our hard-core fans are guys. With the girl fans it's "I love the sport. Let's take a picture together!" They're not trying to have sex with you.

PLAYBOY: How about gay fans?
WHITE:
Glad to have 'em! When we started out, I did a cool layout in a gay magazine with Liddell, Matt Hughes and some of our other fighters. There's no homophobia here.

PLAYBOY: Let's do a few more Octagon matchups. Mark Cuban vs. Donald Trump.
WHITE:
Cuban. I love Trump, but Cuban is younger.

PLAYBOY: What about Leno and Letterman?
WHITE:
Leno. He's younger.

PLAYBOY: Floyd Mayweather against Dana White.
WHITE:
Uh-oh. I would want it to go straight to the ground!

PLAYBOY: George Clooney and Mark Wahlberg.
WHITE:
Mark's tough. I trained him to box. He would take Clooney fast in the first round.

PLAYBOY: Alien vs. Predator.
WHITE:
I'll say Predator. He's got arms and legs and shit. I don't know what the Alien's got.

PLAYBOY: James Bond vs. Jason Bourne.
WHITE:
Bourne every day of the week!

PLAYBOY: You may want to skip this one: the Fertitta brothers.
WHITE:
Whoa. Well, Frank Fertitta is the most aggressive human being I know. Lorenzo's more technical. If it went a few rounds, Lorenzo might wear him down, but Frank hits like a truck. We were doing jujitsu one time and he about pulled my foot off. My ankle still clicks when I walk.

PLAYBOY: How much fun is it to be worth $200 million?
WHITE:
You know, when the Fertittas and I bought the UFC, it was dead. We weren't thinking, We're going to cash in. We bought this thing because we fell in love with it. That's what we've got on everybody else in this business—they're just in it for the money. I honestly don't give a **** about money. It's a tool to have fun. I'll probably be the MC Hammer of the fight-promoting world.

PLAYBOY: You'll look funny in those big pants.
WHITE:
[Laughs] I'll be on VH1 in five years, saying, "I had it all—money, cars!"

PLAYBOY: Do you think about your legacy?
WHITE
: Not in UFC terms. I mean, the UFC matters—it will be the number one sport in the world—but I've got kids: two little boys, Dana and Aidan, and a girl, Savanna. When I'm lying in that casket, man, I want my kids to say, "He was a good dad." That's the only legacy I give a fuck about.

PLAYBOY: You'll be thinking, I'm glad I didn't die in that Vegas car wreck.
WHITE:
It's funny how one thing can change history—not religion, but fucking fate. If I had died that night, there would probably be no UFC.





Source:
http://www.mmaworld.org/showthread.php?t=17865
http://www.mmaworld.org/archive/index.php/t-17865.html

http://www.mmafighting.com/2008/08/14/dana-white-tells-playboy-about-his-atheism-steroid-use-and-love

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